News — #BuildYourPlatform

Why I Built My Own Platform Instead of Relying on YouTube (The Story Behind Kayatick Styles)

· By Anderson B. Cox

Why I Built My Own Platform Instead of Relying on YouTube (The Story Behind Kayatick Styles)

For years, I treated YouTube like it was the promised land. I uploaded consistently, stayed up late editing after grueling 12-hour shifts, and poured everything into my craft. I told myself if I just kept going—if I stayed disciplined long enough—the algorithm would notice me. But it didn’t. I put out my best work: short films with powerful stories, cyphers that carried the raw energy of hip-hop, music videos that felt industry-ready. And still… 10 views. 20 views. A few pity comments from friends trying to keep me encouraged. It wasn’t just about numbers—it was about feeling invisible. Watching something...

Streaming Isn’t Just for Netflix: Why Now Is the Time for Black-Owned Media Platforms

· By Anderson B. Cox

Streaming Isn’t Just for Netflix: Why Now Is the Time for Black-Owned Media Platforms

Introduction: The Power of the Platform Streaming has become the heartbeat of modern media. It determines what stories are told, who gets seen, and how cultures are preserved. But as the big platforms dominate the landscape, the question is: Whose voices are really being heard? At Kayatick Styles, we believe the time is now for Black-owned platforms to step up, stand out, and claim the space they deserve. Streaming gives creators global access, real-time engagement, and the tools to shape narratives. But with that power comes responsibility—and a need for equity. If we don’t build platforms rooted in our communities...

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