· By Anderson B. Cox
Why Footage Is More Valuable Than Content
If your footage only matters on upload day you are already losing. That is not a motivational quote. It is a business reality. The biggest difference between major media companies and independent creators is not budget marketing or reach. It is how footage is understood. Studios do not treat footage like content that expires once it is released. They treat it like inventory that gains value the longer it exists. Disney Netflix Warner Bros Universal and other major studios design footage to earn long after release. That mindset is the difference between building a franchise and starting over every single...
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- shopifystreaming
- Short Film
- shotonphonefilmmaking
- singleapp
- site first strategy
- smallstudioenergy
- SocialMediaForFilmCompanies
- sound recording history
- StartingAnIndependentFilmCompany
- story development systems
- storybasedfilmmaking
- storytelling craft
- storytelling legacy
- storytellingpipeline
- Street Noir
- Sure
- TipsForMediaEntrepreneurs
- trickster hero
- turning content into assets
- underground media
- undergroundcinema
- Urban Crime Drama
- Urban Storytelling
- value creation vs ownership
- verticalvideostrategy
- visualstorytellerlife
- West Coast
- West Coast Stories
- why independent stories get ignored
- Witness Statements
- writefilmrepeat