Introduction The evolution of storytelling: From traditional media to digital platforms.How audience consumption habits have dramatically changed in the last decade.The challenge for content creators: How to keep storytelling relevant.When growing up going to the movie was a big event. At the time you don't know at marketing and creating a buzz you just know that the new summer film you have to see. ET is being talked about by everyone, it's a must see. Titanic is being reshaping the movie goers experience as well as tapping into a new emotional range, Sixth Sense is giving a alternative ending. The story...