News — #FounderJourney

Why I Built My Own Platform Instead of Relying on YouTube (The Story Behind Kayatick Styles)

· By Anderson B. Cox

Why I Built My Own Platform Instead of Relying on YouTube (The Story Behind Kayatick Styles)

For years, I treated YouTube like it was the promised land. I uploaded consistently, stayed up late editing after grueling 12-hour shifts, and poured everything into my craft. I told myself if I just kept going—if I stayed disciplined long enough—the algorithm would notice me. But it didn’t. I put out my best work: short films with powerful stories, cyphers that carried the raw energy of hip-hop, music videos that felt industry-ready. And still… 10 views. 20 views. A few pity comments from friends trying to keep me encouraged. It wasn’t just about numbers—it was about feeling invisible. Watching something...

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