News — #independent film

Why Footage Is More Valuable Than Content

· By Anderson B. Cox

Why Footage Is More Valuable Than Content

If your footage only matters on upload day you are already losing. That is not a motivational quote. It is a business reality. The biggest difference between major media companies and independent creators is not budget marketing or reach. It is how footage is understood. Studios do not treat footage like content that expires once it is released. They treat it like inventory that gains value the longer it exists. Disney Netflix Warner Bros Universal and other major studios design footage to earn long after release. That mindset is the difference between building a franchise and starting over every single...

Case File: KNUCKLES

· By Anderson B. Cox

Case File: KNUCKLES

Case File: KNUCKLES A police-report style story from Kayatick Styles Quick Facts Type: Micro-short / character study (~2 minutes) Tone: Psychological pressure, not graphic violence What it’s about: Debt, dignity, and deadlines showing up as a man named Knuckles What Happened (Incident Summary) An individual known as “Knuckles” contacted a person behind on payment.No yelling. No chaos. Three questions only: Your name. The number you owe. The date you will pay. The room went quiet. A decision got made. The Subject left. The debt did not. Who Is “Knuckles” (Subject Profile) Aliases: The Reminder, Pay-Day, K Presence: Calm, controlled, reads...

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