I spent money on my media company this week… and made $0 Not a dollar came back. And the part that catches you off guard? I have to do it again next week. Because this isn’t a one-time cost. This is something that keeps running… whether it makes money or not. Most people think starting a media company is expensive because of cameras, lighting, and gear. That’s not where the real cost shows up. The real cost is what keeps everything alive. And that’s where things start to get uncomfortable. Part 1: Setup Costs — What It Takes to Get...