If your footage only matters on upload day you are already losing. That is not a motivational quote. It is a business reality. The biggest difference between major media companies and independent creators is not budget marketing or reach. It...

Before There Was an Industry They built a billion dollar music industry that rarely paid them. But the story does not begin with record labels, contracts, or studios. It begins before the industry existed at all. In the late nineteenth...

An Independent Filmmaking System Built in Real Time Most people are taught that filmmaking starts with a script. That idea sounds good. It feels official. It feels organized. But in real independent filmmaking, especially when you are working without a...